Google Analytics
Use of Google Analytics
We use Google Analytics 4 (GA4) to analyze website usage. The data collected is used to optimize our website and our advertising efforts.
Google Analytics is provided to us by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). Google processes website usage data on our behalf and is contractually obligated to take measures to ensure the security and confidentiality of the processed data.
During your visit to the website, the following data, among other things, is transmitted to Google:
- Pages visited
- The achievement of “website goals” (e.g., contact requests and newsletter sign-ups)
- Your behavior on the pages (e.g., time spent on the site, clicks, scroll depth)
- Your approximate location (country and city)
- Your IP address—this is transmitted to Google but is truncated before being stored
- Technical information such as browser, internet service provider, device, and screen resolution
- The source of your visit (i.e., which website or advertising medium brought you to us)
- A randomly generated user ID
No personal data such as your name, address, or contact information is transmitted to Google Analytics.
This data is transmitted to Google’s servers in the United States. Google LLC is certified under the EU-U.S. Data Privacy Framework (DPF). This provides adequate safeguards for data transfers to the United States within the meaning of Article 45 of the GDPR.
Google Analytics stores cookies in your web browser for a period of two years from your last visit. These cookies contain a randomly generated user ID that allows you to be recognized during future visits to the website.
The recorded data is stored together with the randomly generated user ID, which enables the analysis of pseudonymous user profiles. This user-related data is automatically deleted after 14 months. Other data remains stored in aggregated form indefinitely.
If you do not consent to this data collection, you can prevent it by installing the browser add-on to disable Google Analytics once, or by rejecting cookies via our cookie settings dialog.
Name:
google_analytics
Provider:
Google
